Built for Publix · Built around your standards.

A new era for Publix's fresh.

Unify ordering, production, inventory, and DC buying across all 1,300 Publix stores. AI built for Publix scale, preserving the craftsmanship and quality your customers expect, while cutting fresh shrink 25%.

  • Built around Publix's premium standards
  • Pilot live in 30 days at first store
  • Full chain in 12 months across 1,300 stores
25%
Average fresh shrink reduction
Across produce, deli, bakery, and meat departments at customers like Albertsons.
1,300
Publix stores. One AI platform.
Florida, Georgia, Alabama, South Carolina, Tennessee, North Carolina, Virginia, Kentucky.
30 days
From kickoff to live pilot
Start with a single Publix store. Scale to the full chain in 12 months.
Heinens LogoWinco LogoAlbertsons Logosavesmart logoFresh Thyme LogoCub logoBashas's Logo

+3%

Sales increase

+25%

Shrink reduction

80%

Stockout reduction

+20%

Labor efficiency

+7%

Faster inventory turns

+94%

Adherence rate

Meet the
Afresh platform

Purpose-built for fresh foods, Afresh goes beyond traditional demand forecasting and perpetual inventory to drive optimal decisions across the fresh supply chain.

A new approach that delivers in fresh
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The Afresh advantage

Transform the complexity of Publix's Southeast fresh operation into coordinated, predictable performance with Afresh's award-winning AI, while protecting the craftsmanship that defines the Publix brand.

Unify the fresh supply chain

From Lakeland to every neighborhood Publix: one AI platform connecting DC buying, store ordering, deli production, and bakery inventory.

Higher turns, stronger margins, better availability across produce, deli, bakery, and meat.

Reduce shrink across all 1,300 Publix stores and the eight company DCs.

Navigate messy data

Built for the operational realities of Publix's 1,300-store Southeast network: variable produce supply, store-level associate decisions, weekly ad cycles.

Accounts for hurricane prep weeks, holiday surges, and Florida seasonality without breaking forecasts.

Turn imperfect inputs into clear, profitable actions your store managers actually trust.

Optimize real world decisions

Balance sales, shrink, and labor across every department: bakery rotation by store, deli production, produce ripening curves.

Handle uncertainty with Intelligent Inventory built for fresh hyper-perishables.

Coordinate cross-department planning between produce, deli, bakery, meat, and seafood teams.

Empower fresh teams

Designed for Publix associates first. Daily, store-level guidance that reinforces the craft, never replaces it.

Simplify training and accelerate adoption for produce clerks, deli managers, and bakery teams.

Elevate labor efficiency while preserving the personal service that defines the Publix experience.

A fresh approach

Traditional forecasting tools can't keep up with the complexity of Publix's Southeast network: 1,300 stores, eight company DCs, and the deli, bakery, and produce craftsmanship your customers walk in for.
Afresh is purpose built for messy fresh data and the realities of an employee-owned, premium grocer. We turn challenges into profitability, customer loyalty, and lasting growth, without compromising the standards Publix is built on.

Industrialized food

Center store data

Pantry, dairy, frozen: consistent UPCs and pack sizes that legacy systems handle just fine for Publix.

Publix fresh data

Produce, deli, bakery, meat, and seafood: every Publix department shifts daily by store, by season, by ad cycle. Highly variable, hard for legacy tools to predict.
Supermarket

Center store merchandising

Biannual planograms are mostly static. Easy for legacy systems to handle even at Publix scale.
fresh veggies

Fresh merchandising at Publix

Publix produce displays, bakery cases, and deli counters shift constantly to honor the freshness standards your shoppers expect.
supermarket

Center store workflows

Consistent packaging and barcodes make center store inventory straight-forward, even at 1,300 stores.
raw meat

Publix fresh team workflows

Publix associates manage hyper-perishables, random-weight chicken tenders, hand-decorated cakes, and rotating produce assortments. The craft demands tools built for it.
More

Fresh innovation at Albertsons

Why this matters for Publix

Albertsons rolled Afresh out across 2,200 banner stores. The same precision and 25% shrink reduction translate directly to Publix's premium fresh experience, preserving the craft, removing only the waste.

By partnering with Afresh, we are now able to improve our processes to better manage our fresh product supply and provide our store teams with a tool to better predict demand and monitor inventory.
Susan Morris
Susan Morris
,
CEO at Albertsons Companies
We're still looking for those individuals who approach produce as an art. But with Afresh, if a produce manager leaves, the knowledge that you'll have an increase in cherry orders during the summer doesn't leave with them.
Jason Resner
Jason Resner
,
Meat Category Manager at Fresh Thyme
Our customers know that they can find the freshest, highest-quality foods and a great assortment at Heinen’s. The partnership with Afresh enables us to continue to deliver on that promise of excellent food and the best in-stock rate.
Jeff Heinen
Jeff Heinen
,
Co-CEO of Heinen’s

Customers trust Afresh

Fruits

With Afresh, what's good for Publix associates and customers is also good for the planet.

Publix is employee-owned, community-rooted, and built on a promise of premium freshness. Afresh shares that commitment. Our mission is to eliminate food waste and make fresh food accessible to all, complementing the values that have defined Publix since 1930.
About Afresh

Built around your standards, Publix.

30-day pilot. One store. Then every store.

fruits

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