Built for the Produce department · 25% shrink reduction 3% sales lift 7% turn improvement

Produce, perfected.

AI built specifically for produce, accounting for ripeness curves, weather, weekly ad lift, and holiday spikes. Cut shrink 25%. Lift sales 3%. Already running at 12,500+ fresh departments.

  • +Forecasts ripeness curves SKU-by-SKU
  • +Accounts for weather, ad cycles, holidays
  • +Three weeks to first store. Twelve to full chain.
WinCo LogoStater Bros LogoHeinen's LogoFresh Thyme LogoAlbertsons LogoSave Mart LogoCub LogoBashas's Logo

+3%

Sales increase

+25%

Shrink reduction

80%

Stockout reduction

+20%

Labor efficiency

+7%

Faster inventory turns

+94%

Adherence rate

Meet the
Produce engine.

Purpose-built for produce, Afresh goes beyond traditional demand forecasting and perpetual inventory. It models ripening curves, weather impact, weekly ad lift, and holiday spikes to drive optimal decisions in every department, every store, every day.

A new approach that delivers in fresh
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The Afresh advantage for produce.

Turn the complexity of produce (ripeness, weather, ad lift, supplier swaps) into coordinated, predictable performance with Afresh's award-winning AI.

Unify the fresh supply chain

From DC to backroom to on-shelf: one platform.

Connects produce buying, store ordering, ripening cycles.

Single source of truth for shrink reporting.

Navigate messy data

Weight-variable items, supplier substitutions, regional variability.

Produce data is the messiest in the store.

Afresh is engineered specifically for it.

Optimize real world decisions

Heirloom tomato turnover vs banana ripeness.

Prepared salad shelf life vs ad-driven bell pepper lift.

Balance sales, shrink, and labor across the department.

Empower fresh teams

Replaces the produce manager's gut and clipboard.

Daily, SKU-level guidance for every store.

Trains in hours, not weeks.

A fresh approach to produce.

Traditional replenishment tools were built for shelf-stable cans and boxes. They cannot model ripening curves, weather impact on demand, weekly ad lift, holiday spikes, supplier substitutions, or the gap between conventional and organic SKUs.
Afresh was engineered for produce from day one, turning that complexity into profitability, fewer dump bins, and lasting growth.

Industrialized food

Center store data

Consistent UPCs, pack sizes, and discrete units make center-store inventory clean and predictable.

Produce department data

Ripeness curves, weather swings, weekly ad lift, conventional vs organic, weight-variable items. Produce data shifts every hour.
Supermarket

Center store merchandising

Biannual planograms are mostly static, with the occasional endcap promotion.
fresh veggies

Produce merchandising 

Wet rack rotates daily. Holiday spikes (Cinco, July 4, Thanksgiving) reshape the entire department. Ad-driven SKUs lift 5x in a single week.
supermarket

Center store workflows

Consistent packaging and scannable barcodes make inventory management straightforward.
raw meat

Produce team workflows

Produce managers juggle hyper-perishables, supplier substitutions, random weights, and ripening windows, all before 8am.
More

Fresh innovation at Albertsons

Why this matters for produceAlbertsons rolled Afresh out across all 2,200 banner produce departments. 25% shrink reduction at scale. The same engine, the same playbook is available to any produce VP today.

By partnering with Afresh, we are now able to better manage produce supply across all 2,200 stores, giving our department teams a tool to predict demand SKU-by-SKU, account for ripening windows, and monitor inventory in real time.
Susan Morris
Susan Morris
,
CEO at Albertsons Companies
We're still looking for those individuals who approach produce as an art. But with Afresh, if a produce manager leaves, the knowledge that you'll have an increase in cherry orders during the summer doesn't leave with them.
Jason Resner
Jason Resner
,
Meat Category Manager at Fresh Thyme
Our customers know that they can find the freshest, highest-quality foods and a great assortment at Heinen’s. The partnership with Afresh enables us to continue to deliver on that promise of excellent food and the best in-stock rate.
Jeff Heinen
Jeff Heinen
,
Co-CEO of Heinen’s

Customers trust Afresh

Fruits

Less produce shrink. Less food in the dumpster.

Produce is the largest source of in-store food waste, and the highest-shrink department in any grocer. A 25% shrink reduction means tens of thousands of pounds of fruit and vegetables sold instead of dumped, every store, every year.
About Afresh

Produce, perfected. Three weeks to first store.

Pilot in three weeks. Full chain in twelve. 25% shrink reduction at every store.

fruits

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