Afresh × Publix. Built around your fresh standard.
An AI operating system for produce, deli, bakery, and meat — designed for the way Publix already works. From Lakeland to every neighborhood store.
The Southeast is the most contested fresh battleground in U.S. grocery.
Walmart's fresh push, Whole Foods Daily Shop, and Aldi's record store openings across Florida, Georgia, and the Carolinas are converging on Publix's home turf at the same time. Inside the four walls, employee-owners expect the tools to match the standard — the deli associate, the produce buyer, and the bakery lead all take pride in the craft, and the technology underneath has to be worthy of it.
Fresh is your brand. Defending it means treating fresh operations the way Publix already treats customer service: as a competitive moat that gets sharper, not softer, every year.
One AI platform across every Publix banner.
Daily orders the buyer trusts.
Store-level recommendations on a Publix handheld. Respects the buyer's adjustments, learns from the override, and keeps weather and ad cycles always in view.
Production plans the bakery owns.
Volume forecasts for everything from artisan loaves to decorated cakes, sized to the Publix decoration cadence and day-part demand curve.
Hot bar and subs sized to demand.
Hour-by-hour pull and prep counts for fried chicken, hot bar, and Pub Subs — built around the lunch rush so the case is full when the line forms.
Tray counts the meat lead controls.
Cut plans, case allocations, and weekly ad alignment for the meat department. Designed for the journeyman butcher's expertise, not in spite of it.
Afresh respects the way our produce team thinks. It sharpens their decisions instead of overriding them, and that is why our associates trust it.
The Publix ROI math.
Built around your standards.
A 30-minute working session with the Publix fresh and supply-chain leadership team. Publix-specific shrink model, Lakeland-to-store rollout sketch, direct customer references.