Implementation
How Afresh fits Publix's stack.
01
Associate workflow
Lives on the Publix handheld and case-pack scanner. Same hardware, same login, sharper recommendation.
02
Weekly ad cycle
Forecasts respect Publix BOGO and ad-feature volume by store, day, and department.
03
Lakeland to store
Category-level controls in Lakeland. Real-time visibility into shrink, sales, and stockouts at every banner.
04
Data & ERP
Reads existing POS, replenishment, and supply data. No ERP rebuild, no IT-led migration.
05
Security & SOC 2
SOC 2 Type II. Aligns with Publix data-residency, retention, and access standards out of the box.
The 30-day Publix pilot.
- Week 1One Publix banner, produce category. Data shape, baseline shrink read, associate training.
- Week 2Recommendations live in produce. Shadow mode followed by handoff.
- Weeks 3 — 4Deli and bakery onboarding. Daily shrink, sales, and stockout reporting to Lakeland.
- Day 30Joint readout: realized impact, rollout sketch for the remaining 1,300 stores.