Afresh  ·  Publix
The hidden tax

What's quietly testing Publix's fresh standard.

01 / Produce

Weather-driven volatility no model can read by hand.

Hurricane-season produce planning, July tomato volume, Vidalia onion windows — variability that demands daily, store-level decisions today is still being made on weekly Excel cycles.

02 / Deli & Bakery

Production guesswork the team carries on its shoulders.

Sub builds, hot-bar volume, fried-chicken pulls, decorated cake pre-orders — every Publix associate has a feel for the right number, and right now it lives only in their head.

03 / Shrink

The waste sheet is hiding seven figures per banner.

Markdowns, donations, and write-offs scatter across systems. The total cost of fresh shrink rarely lands on a single screen — and certainly not in time to act on it tomorrow.