Afresh for Produce.
AI built for the messiest department in the store. Live in 12,500+ fresh departments at Albertsons, WinCo, Stater Bros, Heinen's, Fresh Thyme, Bashas, Cub Foods, Brookshire's, and Smart & Final.
Produce is your biggest traffic and shrink lever.
Produce drives more store traffic than any other department, and it loses more product to shrink than any other department too. Customers form a freshness opinion of your entire chain in the first 30 feet, and the dept's P&L lives or dies on what gets ordered the night before.
Legacy demand systems were built for shelf-stable boxes. They can't model ripeness curves, weight-variable items, weather-shifted pulls, or ad-cycle volatility. So produce gets run on the heroics of your best managers, and the dept's performance walks out the door when they do.
Afresh is the operating system for fresh. Forecasts trained on produce, ripeness modeled into the recommendation, and a mobile UX your associates actually use on the floor at 5am.
Four things only an AI built for produce can do well.
SKU-level produce forecasts
Every item, every store, every day. Random-weight, organic, packaged, all modeled at native granularity. Not a roll-up of category averages.
Ripeness curves and shelf-life
Avocados, bananas, berries, stone fruit, all behave differently. The recommendation accounts for ripening, not just flat shelf life.
Weather, holidays, and ad cycles
Heat waves, holiday weeks, circular pulls, supplier subs. The forecast adjusts before your produce manager has to chase it.
Mobile associate UX
Floor-friendly tablet workflow. Approve, adjust, count, capture shrink. 94% adherence on the systems already deployed.
"Our produce program is the heart of how customers see WinCo. Afresh helps our produce teams keep that bar high while taking real waste out of the operation."
Three lines, one simple model.
Shrink reduction
Less product written off because the recommendation accounts for ripeness curves and weather-driven pull.
Sales lift from never being out
Lost sales from empty produce holes are the silent revenue leak. Forecast accuracy closes them.
Labor saved on guesswork
Produce managers stop running orders on gut. Time goes back into quality, presentation, and customer experience.
See the produce suite in 20 minutes.
Walkthrough of forecasting, ripeness modeling, mobile workflows, and a side-by-side read on shrink, sales, and stockout vs. baseline.