What's quietly costing Kroger $300M every year.

Most fresh ordering across Kroger's banners still runs on tools designed for dry goods, retrofitted for produce and meat. The result: store managers eyeballing pars on clipboards while perishables tick toward expiry.

Fresh shrink at scale runs ~5% of fresh sales. On Kroger's ~$24B fresh business, that's ~$1.2B annually — most of it scattered across thousands of department-day combinations no human team can see in real time.

Ralph's runs differently from Fred Meyer runs differently from Harris Teeter. Without a unified fresh AI layer, best practices stay siloed and the better banner can't lift the rest.