ROI

c-store ROI math.

Lever 01

Shrink reduction. Take 25% out of fresh shrink across deli, hot case, and grab-and-go. Drops directly to gross margin on the highest-margin SKUs in the store.

Margin · Direct P&L
Lever 02

Foodservice sales lift. 3% incremental sales from better in-stock at lunch and dinner peaks. Compounds with trip frequency on the items that pull traffic.

Top line · Trip-driver
Lever 03

Daypart inventory turn. Faster inventory turn at the daypart level. Less working capital tied up in fresh, less waste at the back-of-store, more flexibility on commissary.

Working capital
Modeled against Afresh deployed-customer benchmarks. Per-banner numbers calibrated during pilot.